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It wasn’t just bright pink vs black and white. Barbenheimer was so much more than ‘Haha look at two very different movies!’ It was two completely different films from award-winning, beloved directors with brilliant casts and something important to say. Saw X and Paw Patrol couldn’t be more different, aside from the likelihood of them both being awful. It’s more akin to watching a meme get dragged out back on the Ellen show to be beaten with three baseball bats like a long-dead horse.ĬEOs and companies are seeing Barbenheimer’s resounding social media-driven success and hoping to replicate it by launching their films on the same day as tonally opposite competitors. We’re already seeing the impact of this, as Saw X has moved its release date to coincide with Paw Patrol: The Mighty Movie, aiming to recreate the word-of-mouth marketing that saw Barbie and Oppenheimer thrive in a Summer where nothing else was.

Now, Oppenheimer joins Barbie’s legacy as a trendsetter in all the worst ways. placed Barbie’s release on the same day, inadvertently creating cinema history. Playing on PS5, I feel every jab and magic bolt on the DualSense. I can’t see CEOs foaming at the mouth regarding franchise potential here, but out of spite toward Christopher Nolan, Warner Bros. The controls are wonderfully responsive, and each class has its own mechanical feel. On its own, it’s an ambitious biopic about the horrors of American ingenuity in World War 2. Oppenheimer is another piece of this puzzle.